Upwork’s Release Top 10 Most In-Demand Marketing Skills – Amazing

Upwork Unveils Top 10 Most In-Demand Skills for Marketing In 2022
Upwork Unveils Top 10 Most In-Demand Skills for Marketing In 2022

In this blog post, I will share with you Upwork’s top 10 most in-demand skills for marketing that Upwork press releases on Jan 11, 2022.

Must be remembered that Upwork is the top freelancing website.

Upwork’s Top 10 Most In-Demand Marketing Skills:

Upwork’s top 10 most in-demand marketing skills in 2022 are listed below.

1-Social Media Marketing

What Does Social Media Marketing Do?

So, social media marketing is doing marketing by using social media and social networks for the purpose of marketing a company’s products and services.

2-Lead Generation

What is The Role of Lead Generation?

The marketing process of pickup and capturing interest in a product & service to developing a sales pipeline’ allows companies to bring up targets until they’re ready to buy is called lead generation.


What is the Main Use of Facebook?

Facebook is the biggest online social media platform, that allows its users to connect with friends and share thoughts’ news, and multimedia content with them and also sharing business content.


What is SEO and How Does It Work?

Word SEO stands for Search Engine Optimization, however by using them to get free organic traffic.

5-B2B Marketing

What is the B2B Marketing Platform?

The B2B stands for business-to-business. So, these tools are software solutions that help businesses market & sell their products to other businesses.

What are The Four Types of B2B Markets?

So, the four types of B2B are listed below:

  • Producers.
  • Resellers.
  • Governments.
  • Institution.


What are Instagram Skills?

Instagram is an American company, you can share content especially, photos and videos on it.

So, It depends on you how you can use Instagram skills to improve the business or offer the service on freelancing services.

Thus the Ways you can improve your Instagram and get more likes:

  • Know and understand your target audience.
  • Use relevant hashtags.
  • Produce eye-catching pictures/photos.
  • Include a call to action in your post captions.
  • Interact with other users by mentioning relevant users on your posts.

7-Marketing Strategy

What are Strategic Marketing Skills?

If you have marketing strategy skills then it will help you to understand your market’ your customers & products.

So, by using that knowledge you can support the business & also help it to develop a sustainable competitive advantage.

What is the 5 Marketing Strategy?

Hence there are 5Ps in Marketing strategy:

  • Product.
  • Price.
  • Promotion.
  • Place.
  • People.

8-Social Media Management

What Does a Social Media Manager Actually Do?

So, a Social media manager is responsible for developing strategies to increase followers ‘subscribers & also overseeing social campaign’ producing content’ reviewing analytics.

What are the Services of Social Media Management?

If you have social media skills or want to start learning then there are 8 Social Media Services that you can offer to customers on freelancing websites.

  • Channel-specific social media services.
  • Account/profile creation & branding
  • Campaign and community management.
  • Education and consulting.
  • Research and analysis.
  • Content publishing.
  • Strategy planning.
  • Content creation.

9-Email Marketing

What is Email Marketing and Examples?

In simple words, we can say that Email marketing is the process of sending a business message.

So, the normal to a group of people by using email.

What are The 4 Types of Email Marketing?

So, below are the four types of popular email marketing services.

  • Acquisition Emails.
  • Promotional Emails.
  • Email Newsletters
  • Retention Emails.

10-Marketing Research

What is Meant By Marketing Rresearch?

In short, Market Research is the act of determining the viability of a new service or product through research directly with potential clients.

What Are The 4 Types Of Marketing Research?

So, The common types of market research are listed below:

  • Surveys (such as online survey, email survey).
  • Interviews.
  • Focus Groups.
  • Customer Observation.

Among the list of above all most in-demand skills’ those with the highest year-over-year growth on the Upwork platform are:

  • Social Media Marketing (25%).
  • Web Programming (43%).
  • Web Design (31%).

Further Reading👇: